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October 27, 2012
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icancauseaconstellation: “A new division in playground planning,” advertisement for Creative Playthings Inc. Playsculpture Division, September 1955. In the early postwar period, “play sculpture”—abstract, often free-standing concrete structures designed by artists and architects alike—proved that modern design could make playgrounds beautiful while providing new forms for imaginative recreation; the movement generated photogenic results such as the colorful Ägget (The egg) by Danish artist Egon Møller-Nielsen. In this advertisement, Ägget is highlighted as a product of the Play Sculptures division of Creative Playthings, celebrated purveyor of “good toys” since 1949. The company was associated with MoMA as a partner in the museum’s national Play Sculpture competition of 1953, and eleven prize-winning designs were displayed at the Museum through the summer of 1954. Learn more at MoMA.org/centuryofthechild

icancauseaconstellation:

“A new division in playground planning,” advertisement for Creative Playthings Inc. Playsculpture Division, September 1955.

In the early postwar period, “play sculpture”—abstract, often free-standing concrete structures designed by artists and architects alike—proved that modern design could make playgrounds beautiful while providing new forms for imaginative recreation; the movement generated photogenic results such as the colorful Ägget (The egg) by Danish artist Egon Møller-Nielsen. In this advertisement, Ägget is highlighted as a product of the Play Sculptures division of Creative Playthings, celebrated purveyor of “good toys” since 1949. The company was associated with MoMA as a partner in the museum’s national Play Sculpture competition of 1953, and eleven prize-winning designs were displayed at the Museum through the summer of 1954.

Learn more at MoMA.org/centuryofthechild

(Source: centuryofthechild)


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    “A new division in playground planning,” advertisement for Creative Playthings Inc. Playsculpture Division, September...
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